Google AdWords Services
AdWords Qualified Specialists
iNeoMarketing are certified Google Specialists, having passed a rigorous Google exam as well as demonstrated deep experience with AdWords, so we're proud to display our certified credentials. And as Google specialists since 2003, we can provide you with a complete array of support services to build, manage and optimize your AdWords program, without having to rely on in-house resources or your advertising agency.
AdWords Campaign Setup
(Top)Your AdWords campaign will be completely setup for you to include:
- providing you with separate, secure access to your campaign
- establishing a daily or monthly budget
- setting up your bidding strategy
- establishing ads across search and/or content networks (and for targeting placements and demographics)
- determining ad scheduling and serving
- and geographic and language targeting
AdGroup Setup
(Top)Your AdGroups will be established for your campaign(s), carefully constructed to reflect your market segmentation, your target personas, and your market offerings. The work we do for you as a part of Market Assessment dictates how your AdGroups will be established.
Keyword Selection
(Top)Keyword identification, and obvious key component to your strategy, is done for your using a variety of tools from Google as well as preferred 3rd party applications. If appropriate, we will include broad, phrase and exact keywords. And we will establish the recommended initial cost-per-click (CPC) which will change as we continue to optimize your program. For details on how your keywords are established and managed, please see Keyword Identification.
Customized Landing Pages
(Top)A critical component to your AdWords program are your landing pages, and we will create, customize and manage all of your landing pages. This includes:
- establishing the appropriate domain for your landing pages
- creating page templates to match your branding
- creating an unlimited number of landing pages with forms to match any and all of your AdWords ads
- includes "thank you" page and "thank you" email
- dynamically insert the searched-upon keyword into the landing page
- provide you with secure access to your landing pages
- data inserted directly into Salesforce or SugarCRM, and available to be integrated into any CRM system
- access response data online for download as a .csv
Conversion Setup
(Top)As a part of your program, we will track all conversions and report them directly from Google AdWords. We'll take your conversion code and insert it into each and every landing page.
CRM Integration
(Top)All leads flowing in from your program can be integrated directly into your Salesforce account or your SugarCRM account. If you use another CRM system, we can create a link that will allow your data to be inserted directly into your CRM system.
Ad Creation
(Top)We will create all your ads for your Google search and content networks, and link them back to your landing pages. Often, we will create multiple ads for a single AdGroup so that we can initially test to see which ad performs best, and continue to fine-tune all ads to improve their performance. The ads include:
- Text ads, including headline, copy and display URL
- Banner ads: all creative in varying sizes for the Content network
- Video ads: taking your creative and delivering it across the network
Local Search
(Top)You may want to limit your program to a specific geographic area, so in that case we will deploy Local Search according to your geo boundaries (whatever that may be!). We will set up your program accordingly.
International Search
(Top)You may want to expand your campaign to other countries and other languages, and we will modify your campaign accordingly so that you can reach your global markets.
Google Analytics
(Top)With Google Analytics, you'll gain rich insights into your website traffic with Advanced Segmentation, Custom Reporting, Motion Charts, and more. We will setup your Analytics account with the inclusion of your tracking codes on your landing pages, as well as all other aspects of Google Analytics that make the most sense for your business, including establishing Goals and Funnels.
Google Website Optimizer
(Top)Testing makes it easy to increase your site effectiveness and visitor satisfaction, which leads to higher conversion rates and a higher return on your investments. With Google Website Optimizer, you can try any combination of content to find out what leads to the most conversions. We will establish your Optimizer account, and integrate it with your landing pages so that the optimium levels of conversion can take place. And as a part of Google Website Optimizer, all reports will be made available to you for your review.
Reporting
(Top)And speaking of Reporting: we will establish either weekly or daily reporting of your AdWords performance, ranging from either the basics to the intricate. Reports will be made available either via your Google account or directly from us.
Billing
(Top)Billing is simple: we will setup your account, and bill you monthly for services rendered. You do not need to use a credit card to setup your Google account, nor do you need to go through the Google credit approval process. No credit cards are needed! And immediate payment is not necessary, as you will receive 15 days as payment terms!