Lead Management
iNeoMarketing Lead Management Program
The leads are coming in…now what? What you do not want to do is throw everything over the transom so that your Sales team is chasing every single lead. Why? Because not all leads are created equal. You've got to separate the wheat from the chafe, and then further separate the wheat into actionable stages: which ones need immediate pursuit, and which ones need to be nurtured so that they eventually can be pursued.
To assist you, we will implement an ongoing Lead Management program that will allow you to nurture leads to a point where they can be turned over to your sales team for pursuit and a quick close. The iNeoMarketing Lead Management Program incorporates the following components:
Microsites
(Top)As a basis for conducting ongoing, personalized communication, we will build PURL (personalized URL)-based microsites for each and every new lead that comes in from your AdWords program (and truth be told, any new lead or prospect that you have!). From a communication console, you can deliver customized content to your prospects so that you can move them along the sales cycle.
Ongoing Communications
(Top)Part of moving prospects along the sales cycle is Ongoing Communications, and we will establish multiple communication avenues for you that will drive prospects back to their microsite. This could include things as mundane as email to more Web 2.0 items such as RSS feeds: whatever is appropriate for your market. And we'll handle all aspects of the communication: from copy to creative to delivery.
Data Capture
(Top)Lastly, all activity is captured within your CRM system when you have us integrate your program. So for example, all Lead Management activity needs to be incorporated into your Saleforce lead layout so that all prospect actions are captured. With Data Capture, you'll have a complete record of all prospects in your CRM.